As Chief Marketing Officer for Samara Alpha Management, Evita oversees strategic marketing initiatives and is responsible for building a cohesive brand, ensuring ongoing investor engagement, and fueling the firm’s continued growth. Evita has generated in excess of $10 billion of capital over the course of her nearly 25 years in the asset management industry. Formerly CMO of Securitize Capital, Evita joined the crypto space from Ignite Investments, a boutique capital-raising platform, where she was co-head, primarily focusing on developing distinct investment opportunities as well as the firm's marketing function. Previously, Evita was vice president of marketing at Central Park Group, where she worked closely with large private equity firms such as Carlyle, KKR, and Brookfield to define strategy and messaging across various retail distribution channels. Prior to that, Evita held senior marketing roles at various global alternative asset managers, including a private equity funds-of-funds manager, a BNY Mellon company specializing in currency overlay management, and the GWS Group, formerly Deutsche Asset Management. Evita earned a BA in Psychology and Business Administration and Management from Boston University.
Samara Alpha Management, LLC, a Samara Asset Group (formerly Cryptology) company, is an institutional digital asset manager. The company offers sophisticated investors access to alternative sources of alpha through its crypto-focused multi-strategy fund-of-funds, hedge fund seeding and technology platforms. Fostering growth within an otherwise inefficient and fragmented market, the Samara Alpha team combines decades of operational expertise in traditional finance and risk management with its passion for crypto to curate distinct portfolios of risk-controlled strategies.