Evita oversees Securitize Capital’s strategic marketing initiatives and is responsible for building a cohesive brand, ensuring ongoing investor engagement, and fueling the firm’s continued growth. Evita has generated in excess of $10 billion of capital over the course of her nearly 25 years in the asset management industry. Evita joined Securitize from Ignite Investments, a boutique capital-raising platform, where she was co-head, primarily focusing on developing distinct investment opportunities as well as the firm's marketing function. Previously, Evita was vice president of marketing at Central Park Group, where she worked closely with large private equity firms such as Carlyle, KKR, and Brookfield to define strategy and messaging across various retail distribution channels. Prior to that, Evita held senior marketing roles at various global alternative asset managers, including a private equity funds-of-funds manager, a BNY Mellon company specializing in currency overlay management, and the GWS Group, formerly Deutsche Asset Management. Evita earned a B.A. in Psychology and Business Administration and Management from Boston University.
Securitize Capital is the first digital asset management platform of its kind that manages and tokenizes institutional-quality products, leveraging blockchain-enabled capital market infrastructure. We apply superior risk management to tailor innovative financial solutions, broadening investors’ access to elite asset classes such as private equity.
Securitize Capital is a subsidiary of digital asset securities leader Securitize, Inc, whose end-to-end platform expands business and investor access to the private capital markets.