With the internet becoming increasingly affordable and accessible, billions of people in the developing world are just now going online for the first time via smartphones. As the majority of the worlds population shifts their consumption patterns increasingly online, a rising middle-class consumer wave has begun to transform entire economies, producing new internet giants on par or even larger than their U.S. counterparts. Kevin will delve into the greater influence of this new digitized generation, the companies positioned at the front of these trends and ways for investors to gain targeted exposure to this growth story.
EMQQ aims to provide exposure to the intersection of three macro trends in emerging markets: the rising middle class, increasingly affordable smartphones, and consumption patterns going online for the first time via smartphones promoting rapid ecommerce growth. With the internet becoming increasingly affordable and accessible, billions of people in the developing world are now leapfrogging traditional consumption patterns and starting to consume online for the first time. The result of this rising middle-class consumer wave has transformed economies and created a digital revolution in emerging markets.