How the Pandemic Made Democratization Even More Important: A Fireside Chat with the CEO of GROUNDFLOOR
Democratization is a term that's thrown around a lot these days. But are platforms truly making themselves accessible so that everyone can participate? During the onset of the pandemic, we saw many platforms who cried "democratization" that effectively disallowed investors to even access their own money. And then, we all saw what happened with Robinhood. In this conversation with Brian Dally, the co-founder and CEO of GROUNDFLOOR, we'll discuss what democratization really means and how it has played out in the last year. Brian will share the thesis behind GROUNDFLOOR and how the company has remained true to its mission, even during the tumultuous last year. He'll also share detailed figures about his companies successes and how the audience can invest not just in real estate through its wealthtech platform, but also in its ongoing stock sale: https://www.seedinvest.com/groundfloor/series.b
- Shaping expectations in a Post Pandemic Multifamily Investment market
- Characteristics of Faster Recovery Markets and Markets with a longer recovery period.
- Identifying and Analysing Multifamily Markets
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About
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Founded in 2013, GroundFloor is a wealthtech platform that allows everyone to build wealth through real estate. GroundFloor was the first company qualified by the U.S. Securities & Exchange Commission to offer direct real estate debt investments via Regulation A for non-accredited and accredited investors alike. Today, it remains the only product offering everyone the ability to build fully customizable real estate debt portfolios for short-term, high-yield returns. The company is headquartered in Atlanta and has raised $26 million in equity capital from a variety of sources, including venture capital and online public equity offerings. As of its most recent round of financing, the company is 25 percent customer-owned.