With the internet becoming increasingly affordable and accessible, billions of people in the developing world are now leapfrogging traditional consumption patterns and starting to consume online for the first time. The result of this rising middle-class consumer wave has transformed economies and produced new internet giants equal to or larger than their U.S. counterparts. While the Emerging Market internet and ecommerce story has been largely focused on China thus far, the story is evolving and accelerating to companies and consumers in India, Southeast Asia, South America and Africa.

Kevin will delve into the greater influence of this new consumer wave and the fundamental changes taking place in developing economies beyond China, their preference for online services and shopping via the smartphone and how Gen-Z will drive the next wave of this growing digital revolution.