Email Are Still the All Time Pound for Pound, Digital Marketing Heavyweight Champ
Email has truly withstood the test of digital time and will likely continue to do so as the preferred method of communication among professionals. This means it’s a good way to reach prospects under a more professional environment and create personalized messages that cater to specific interactions and purchasing behavior.
- More effective than social media (for customer acquisition)
- Economic & cost effective
- Personal & customizable
- Action oriented
- Mobile devices allow people to check their email constantly
- Reverse inquiries are the highest value leads